With the importance of beauty status, cosmetic packaging box has become an important aspect of choosing appropriate packaging design in consumption and use. So how to design a good-looking cosmetic packaging box?
The first thing you’ll need to do when designing your packaging is set your design elements. There are a few different elements you’ll need to consider:
The first thing you’ll want to consider is the mood and personality you want to bring to your packaging. Are you going for a minimalist vibe in your design? Or do you want to go more over-the-top and stylized?
Knowing what style you want to move towards will help lead the rest of your design and ensure you make packaging decisions that are in line with your overall design goals.
Locking in your style will also help you determine any additional design elements you need to consider. Are you going for a pop art feel? Then you might need some illustrations done to lead the design process. Are you incorporating natural elements for your natural cosmetics brand? Then maybe you’ll want to pull in some nature photography to include on your packaging. The point is, when you know what style you’re going for, you know what design elements you’ll need to get that style to come across in your packaging.
When choosing colors, you want to choose colors that a) match your brand personality, b) grab customer’s attention and c) stand out from the competition. This last point is especially important in the uber-competitive world of beauty and cosmetics.
Think about choosing your brand’s color like you would assembling this season’s must-have eyeshadow palette; you want to stay true to your brand while differentiating yourself from the competition. So, for example, pink is a wildly popular color in the beauty and cosmetics world. It’s fun, it’s feminine, and it just so happens to be a color that’s widely used in all the glorious cosmetics we put on our faces. But if you go with pink as your packaging color, it might be hard to grab your customer’s attention since the shelves of every cosmetic store are already a sea of pink.
The most recognizable beauty and cosmetics brands use color as a way to build their brand. When people think purple, they think of Urban Decay. Bold black and white belongs to Make Up Forever. And the reigning queen of pink? Too Faced Cosmetics.
If you want your brand to be just as successful, you’ll need to do the same thing and find a brand color palette that not only jumps of the shelves, but becomes instantly synonymous with your brand.
Like with colors, you want to choose something that’s unique, on brand, and instantly recognizable to your customers while they’re scanning the shelves.
Have a brand that’s a little on the edgy side? Go for a bold, display font like Urban Decay.
More fun, flirty, and feminine? Go with a whimsical or script font, a la Too Faced.
How about clean and sophisticated? Try a sans serif font, which will give an upscale modern feel, like Chanel.
Going for the classic feel? Stick with elegant serif fonts, like Clinique.
One more thing you’ll want to think of when choosing fonts? How it’s going to look on your packaging. You want your fonts to be clear and easy to read—even when they’re on a tiny compact box.
In a word, cosmetics packaging design must have personality, want to make their products stand out in similar products, but also pay attention to environmental protection.
Post time: Feb-26-2021